The quality of digital results depends on quality of the inputs, process and broadcast channels. The calibre of people on the project team is critical. Becoming a digitally-enabled organisation involves becoming a learning organisation. Key people need theoretical knowledge and practical experience. You can calculate an index of your digital know-how by aggregating books read, lectures attended and digital projects executed (excluding blogs, FB posts, YT videos). If the number is less than 50 per person, you can expect below-average digital results.
 
Gaumina help you build systematic progress plans. We conduct in-company seminars and exams with both theoretical and practical aspects starting from running a quality banner-ad campaign to masterclasses in online storytelling.