0 - 5 Digital marketing in no longer about replicating printed marketing materials within a website. The first step to guaranteeing digital ROI is to analyse digital opportunities from the perspective of your sales & marketing objectives.
6 - 12 Know-how is a valuable resource in any field. Look carefully at the level of competence of people you are working with (team, partners, suppliers). Create a system of learning (could be even yearly KPIs for progress in digital field). Develp your people's digital skillsets and positive results will follow.
12 - 16 The skill, competences and attitude are right. Keep it up! Prioritise digital ROI measuring, centralise reports, upgrade from post-campaign tracking to real-time marketing.
16+ You rank in the top 1 % of Most Innovative Digital Marketers. Your knowledge, experience and positive attitude to digital marketing offer you a huge competitive advantage. Capitalise before others catch up!
